Launched in 2016, Khojinindia.com is the leading platform for global wholesale trade. We serve millions of buyers and suppliers around the Nation. As part of the khojinindia Group, our mission is to make it easy to do business anywhere. We do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.
Khojinindia.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel. Buyers for these products are located in 29+ regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.
As a platform, we continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language turn to khojinindia.com for all your global business needs.
How does business model work in practice?
We offer free as well as paid membership to our users who are mostly SMEs. Each SME is eligible to register on the marketplace for free. As part of the free registration, these SMEs get to be listed among their peers in that industry and also get a free advertise on KHOJinINDIA domain. They can upgrade to a paid membership after experiencing the practical results achieved through it. As part of this, we design web catalogues for SMEs and provide them with premium listing, among other things. For these services, members have to pay a minimal monthly fee.
We have also introduced a pay per lead model, which is the first of its kind in the india. Through this SMEs can buy a business lead from a buyer after evaluating its relevance for their business. Once they find it relevant, they can buy it for a nominal amount. Through this model, suppliers are able to choose from the listed business leads and can then pursue them to grow their sales.
How has KHOJ in INDIA promoted Indian SMEs?
We have been working very closely with SMEs in order to bring them online and also help them gauge benefits of the online medium for their business. We have been organizing conferences and seminars in association with bodies such as Internet and Mobile Association of India and TiE, among others. These conferences have seen strong SME attendance. We have been participating in about 19 domestic trade events and try to facilitate B2B matchmaking through these trade forums, which triggers business networking and knowledge sharing.
How could Indian SMEs benefit through the adoption of Information & Communication Technology?
Information and communications technology brings with it a bundle of opportunities to grow for SMEs. There is an urgent need to connect SMEs with information and communications technology since it enhances competitiveness and improves their efficiency and productivity. It assists small and medium-sized businesses to streamline business functions such as marketing, HR, finance, sales and operations. It can, to a large extent, foster innovation and growth for these SMEs.
Quite contrary to the commonly held belief about information and communications technology being expensive and out of reach for most small enterprises, it is not. It does not involve huge investments, resources or time. The right information and communications technology solutions and applications are readily available online and mostly free of cost. The need of the hour is to create as much awareness about its adoption as possible. Our efforts have been targeted towards achieving this.