Every brand has a defining persona that leaves a lasting impression on the audience it interacts with and the customers it serves. This happens through the various ways it communicates with them, through advertisements, social media posts, branding activities, promotions, etc. The language it uses, their flow of words, the personality it imbibes on, is what comes together to form a brand voice that makes people remember the brand and talk about it to others, hence ‘spreading the word’ about it.
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